Apart from driving massive, highly targeted traffic to your site, opting for PPC campaigns brings several benefits: 1. **Cost Optimization**: A well-optimized PPC campaign is cost-effective, as you only pay when someone performs a desired action. 2. **Prime Google Rankings**: Your ads will appear among the top results when users search for keywords related to your services or products. Paid ads are displayed before organic results. 3. **Enhanced Brand Visibility**: Directing traffic to your company's website through PPC marketing significantly improves brand visibility. 4. **Immediate Traffic Boost**: A PPC campaign can quickly boost website traffic, unlike SEO (search engine optimization), where significant results take months to show. The impact of a PPC campaign is visible immediately. 5. **Immediate Conversions and Revenue Generation**: A successful PPC campaign can lead to immediate conversions and revenue from sales. Your store/website needs to be ready to handle high volumes of visitors, with the appropriate infrastructure (UI/UX, loading speed), and the right messages/offers.

Consider this: emails are personal, immediate, and reach those individuals who are directly interested in your offerings. Essentially, it's a channel that helps you tap into a fresh or existing audience. As you consistently inform and educate them, you're actively motivating this audience to choose you when they require a product or service within your niche. In a nutshell, you establish authority effortlessly and swiftly through a few newsletters per month and/or automated message sequences.