What is a marketing audit?
- A Marketing audit is a crucial preliminary step for creating a new Marketing strategy or improving the current one. It involves specifying, collecting, measuring, analyzing, and interpreting data related to how you promote yourself.
- By conducting a Marketing audit, we will identify the strengths, weaknesses, opportunities, and threats you are facing online. Following the audit, we will be able to create a realistic and comprehensive Marketing strategy for your business, helping us achieve your objectives.
Why conduct a Marketing audit?
A Marketing audit is a beneficial process whenever an evaluation of the company's position concerning the internal and external environment is needed. A Marketing audit is a comprehensive process conducted when a company is at a standstill, facing development difficulties, or the company aims to change its strategy, reposition in the market, or even undergo rebranding.
Ultimately, a Marketing audit focuses on discovering how to bridge the gap between the current online status of your business and the level you aspire to. Professional auditors will help you understand whether your current Marketing process aligns with your business needs. Otherwise, the audit will indicate where to adjust the strategy to achieve your goals.